Announcing Voke, a safer alternative to smoking, licensed by the Medicines and Healthcare products Regulatory Agency

Date: 12 September 2014                                                                                             Release time: 07.00 hrs

Nicovations , a wholly owned subsidiary of British American Tobacco plc (BAT),  focusing on alternative nicotine products, has announced that Kind Consumer, its development partner since 2011, has been granted a medicines licence for its innovative nicotine inhaler, Voke.  Nicovations congratulates Kind Consumer on obtaining the initial medicinal product licence for Voke,  which has been designed for smokers who want to reduce, replace or stop smoking .[1] This is a major step forward in BAT’s commitment to offering smokers a choice of satisfying safer alternative products and  validates the technology behind this invention. 

Des Naughton, Nicovations’ Managing Director commented, “Kind Consumer will now be pursuing a variation to the licence for a further evolution  of the technology to support full-scale commercialisation by Nicovations.  Considerable work has already been completed to support this process and we are fully engaged in bringing this exciting new product choice to smokers.”

Voke involves no heat or combustion, and so produces no ash or smoke. It also requires no battery or other energy source, it is activated simply by the user inhaling.

Please note that Voke is not yet available to buy.


For more information please contact:

Liz Freeborn, Nicovations :  020 7936 0623 or 07718 534 098;


Nicky Blunt, Good Relations: 020 7861 3107 or 07939 269396;

Notes to Editors

Nicovations is in the non-combustibles Next Generation Products division of British American Tobacco plc. Our focus is the development and production of innovative, high quality inhaled nicotine products that meet relevant regulatory requirements.  Our aim is to provide adult smokers and users of nicotine products who want to reduce, replace or stop smoking with a range of high quality alternative products, delivering much of the experience they expect from a cigarette, but without the serious health risk of smoking.

For more information please see:

[1] Voke contains nicotine and can be used to reduce, replace or stop smoking. Requires willpower. Always read the leaflet.



The Voke nicotine inhaler

No high resolution photographs of Voke are available at this time